This time, Sony has taken the same concept but brought a screen to the package, flattening the entire thing and reviving the electronic ink division of its consumer electronics division that used to make eBook readers. It’s worth noting, however, that this new one - the SWR30 - is a little different from the model Sony first showed us, the SWR10, which was basically a small plastic brick that could jump from silicone band to silicone band and would track steps, vibrate wildly when you had a notification, and show your life on an animated daily walk from dawn to dusk. The brand you probably know for Bravia, the Walkman, and even the PlayStation started combining fitness and wireless tech last year with its first SmartBand, and it’s now ready again with a slightly different take from that first model the company showcased. So many of these come from smaller players, the Jawbone and Fitbit and Misfit of the world, but the big guys are here too, and Sony is one of them. People who want to shed a few kilograms or go the full hog and lose a ton of weight have a good assortment of gadgets to help them accomplish this, and the past few years have been instrumental in bringing more of these out. Sony is updating its take on that category with the SmartBand Talk, a model that brings a touchscreen e-ink display and a battery life that’ll keep you going. Not everyone needs a smartwatch, and if you want the time, maybe some phone calls, but don’t like the look or feel of a watch, there’s always a smart band.
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